26
Dec
2011
5:16 pm

All Gods Are Great

The Irani restaurant is one of Bombay's great multicultural traditions, serving hearty working-class meals, hot tea and colonial throwbacks like bread pudding studded with sultanas. Irani restauranteurs demanded tolerance and mutual respect from their multi-faith clientele; demands were typically delivered via

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30
Nov
2011
10:56 am

Why this Kolaveri Di? What's di fuss all about?

Why this Kolaveri Di? wails the singer. You tell me. Here's what I can tell you. Bottle one Tamil pop music video. Add polyglot Tanglish lyrics (that's Tamil + English) in eyedropper doses. Stir in some auto tune on steroids.

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20
Nov
2011
9:47 pm

Anti-Chinese Chevrolet ads by Grey Hungary are a non-starter in our multicultural global economy.

Am disappointed and repulsed by this campaign from Grey Hungary for Chevrolet that seems to come from a bygone era.  I am disappointed because the creative team completely shortchanged a valid brief.I am repulsed because it is based on ignorance

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15
Jun
2011
5:24 pm

Inaugural Multicultural Marketing Awards: Chair's Address

Tonight, multicultural awards will be handed out for the first time ever at Marketing Magazine's Annual Marketing Awards. As chair of the inaugural multicultural jury I have been asked to say a few words to the gathering, and I thought

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30
Apr
2011

How diversity makes advertising better

Multicultural wealth is intellectual treasure. Shakespeare knew that when he borrowed from Boccaccio and Ariosto.I've always believed that diversity gives us inspiration, sources, variety, talent - that it enriches us culturally because it expands our knowledge. So it was a

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11
Apr
2011
6:15 pm

The birth of North American multicultural advertising?

80 years ago, Maxwell House began doing a Passover campaign that touched the Jewish community in a then new and now still intensely relevant way. Stuart Elliot, the New York Times' Media And Advertising reporter covers the campaign here. Today

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19
Mar
2011

The Case of The Happy Hookers and The harmonium.

Every now and then I like to showcase a multicultural talent that has nothing to do with marketing or advertising.Today, I'd like to feature Shilpa Ray, an Indo-American rocker. Her instruments: the harmonium - that instrument so ubiquitous in Indian

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16
Feb
2011
11:08 am

Cricket's the ticket, eh?

An interesting pair of developments have happened in the political multicultural space since the beginning of this week. On one hand, Canada's federal Minister for (the word "for" has rarely been so loaded with irony) Citizenship, Immigration and Multiculturalism, Jason

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11
Feb
2011

Multicultural advertising 101

How North America's growing diversity has changed the way advertising is created. Our increasingly diverse market: 1. prevents the use of gratuitous inside jokes (i.e. unique only to a single culture) 2. heightens sensitivity to cultural irritants or flashpoints (for example:

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17
Jan
2011

Bruce Lee viral spot smashes Chinese advertising clichés

What could possibly make you want a mobile phone so much that you'd pay the equivalent of 5 months' salary to get one? JWT Beijing, led by Polly Chu (we worked together at JWT HK aeons ago), picked Bruce Lee

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