How diversity makes advertising better

Multicultural wealth is intellectual treasure. Shakespeare knew that when he borrowed from Boccaccio and Ariosto.

I've always believed that diversity gives us inspiration, sources, variety, talent - that it enriches us culturally because it expands our knowledge.

So it was a pleasure to discover this 24 min video by the VCU BrandCenter. It's a thought-provoking look at the impact of diversity on advertising and how it has brought us to the edge of a new creative revolution in the industry.

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1 comment :

Roxanne @ Sensu Communications said...

Thanks Gavin for that wonderful link! Very inspirational indeed and an excellent refresher for agency principals alike! Sometimes, in the midst of trying to keep an advertising business alive, we have to constantly reminds ourselves of that original purpose, that mission and initial reason to be.

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