At first sight, this Eid ul Fitr ad from Levis Indonesia, seems relatively straightforward. The kind of harmless but useless festival advertising that most banks in Canada like to do, for instance. The headline is what you'd expect of just such an ad: Let us celebrate this day of glory together. Happy Eid ul Fitr.

But a closer look reveals that it's not just another pair of blue jeans - it's a stunning visual depiction of the massed congregations so typical in Jakarta's giant mosques. A beautiful surprise set against that straight headline and proof that, yes, even in advertising, you can find God in the details.



Article: Creative Commons License 2010 Gavin Barrett
This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.