Multicultural wealth is intellectual treasure. Shakespeare knew that when he borrowed from Boccaccio and Ariosto.

I've always believed that diversity gives us inspiration, sources, variety, talent - that it enriches us culturally because it expands our knowledge.

So it was a pleasure to discover this 24 min video by the VCU BrandCenter. It's a thought-provoking look at the impact of diversity on advertising and how it has brought us to the edge of a new creative revolution in the industry.

80 years ago, Maxwell House began doing a Passover campaign that touched the Jewish community in a then new and now still intensely relevant way. Stuart Elliot, the New York Times' Media And Advertising reporter covers the campaign here.

Today it's called multicultural advertising.
80 years ago, it was called good business.
It still is.

Popular Posts

Copyright Gavin Barrett. Powered by Blogger.

Plagiarism Watch!

Protected by Copyscape DMCA Copyright Protection