Article: Creative Commons License 2012 Gavin Barrett
This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.
The Yellow Pages campaign makes it onto CBC. But for all the wrong reasons. Bibimbap is a rice dish. And the visual shows noodles. As tweeter @edwaan points out. Another commenter on Facebook helpfully explained: "Think about having the copy about the best pasta in town and the icon is pizza. It's that weird."