12
May
2007

Advertisers aren't connecting

Click on the title of this post to read a great article by Nicholas Keung that appeared in The Toronto Star.The piece reviews the findings of an important new study into the media consumption habits of Canada's largest minority groups

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10
May
2007

Our Multicultural TV Reel on YouTube

Click on the title above and watch the spots on YouTube.The spots (some of them award winners) cover a total of 6 languages: Cantonese, Mandarin, Punjabi, Tamil, Hindi and English.Enjoy.

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20
Mar
2007

Now that's a great spot for the Indian market - anywhere!

This Nike Cricket spot is directed by Abhinay Deo with whom we have a tie-up for production in India. Abhinay is a Cannes award-winning director (it's easy to see why) and he made this spot for JWT India.The national creative

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10
Mar
2007

M.I.A.'s bird flu

The New York Times calls this London-based Sri-Lankan rappergirl's latest hit and accompanying video "electrifying" and "pure, surreal rhythm." M.I.A., I tip my turban to ya. Word.Click on the article title to see the video on YouTube.

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10
Mar
2007
3:15 pm

Multicultural marketing secrets: #3.

MULTICULTURAL MARKETING SECRET #3. SOMETIMES THEIR NATIVE TONGUE IS OUR NATIVE TONGUE.As always, in the complex world of multicultural communications, there's more than one side to multiple language communications. In some cases, English is still your best bet - though

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28
Jan
2007
1:20 pm

Secret #2: a corollary

A corollary to Secret#2 aka WHAT'S THE FREQUENCY KENNETH WONG?We've now established (in #2) that speaking to an audience requires more than speaking the same language.Rather, it has to do with communicating on the same wavelength.Here's the corollary: this does

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