Showing posts with label video. Show all posts
Showing posts with label video. Show all posts
Multicultural wealth is intellectual treasure. Shakespeare knew that when he borrowed from Boccaccio and Ariosto.

I've always believed that diversity gives us inspiration, sources, variety, talent - that it enriches us culturally because it expands our knowledge.

So it was a pleasure to discover this 24 min video by the VCU BrandCenter. It's a thought-provoking look at the impact of diversity on advertising and how it has brought us to the edge of a new creative revolution in the industry.

This outstanding video from TED may be one of the most insightful presentations I've heard on the relationship between culture and consumer choice.

Sheena Iyengar dispenses with the consumer focus group and leaves behind some of the more obsolete but dearly loved quantitative testing methods so popular among marketers today. Instead, she dives deep into the the psychocultural motivations behind the act of choosing. Iyengar's research has been informing business and consumer-goods marketing since the 1990s and has produced material for writers like Malcolm Gladwell. All of which makes me think that her new book, the Art of Choosing is well worth buying.




Sheena Iyengar on the art of choosing | Video on TED.com


Article: Creative Commons License 2010 Gavin Barrett
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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto multicultural advertising agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging.

He cannot: sing.

Barrett and Welsh

Barrett and Welsh
We're not in the ad business. We're in the moving business. We move product. Perceptions. Behaviour. Market share. But most of all, we move people. We are the only mainstream-multicultural agency in Canada, capable of handling mainstream or multicultural advertising needs with equal ease, in global and North American markets. We have provided multicultural advertising services to clients in every category including Bell Canada, Brampton Transit, Burlington Transit, CBC, Centennial College, City of Brampton, Diageo, Niagara Region, Procter & Gamble, Rogers, Shaw Cable, Sobeys, TD Bank, Unilever, VivaNext, Walmart and York Region Transit.

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Non-stop to New Delhi

Non-stop to New Delhi
An ad for United Airlines created by Gavin Barrett to advertise the launch of a new non-stop United Airlines Hong Kong-New Delhi flight. From the Barrett and Welsh archives.

DISHUM! THE BARRETT AND WELSH GEARSTORE

DISHUM! THE BARRETT AND WELSH GEARSTORE
Cool swag from an ad shop which does multicultural work with real impact. Like this In a Mumbai Minute clock.

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