Showing posts with label Islam. Show all posts
Showing posts with label Islam. Show all posts




At first sight, this Eid ul Fitr ad from Levis Indonesia, seems relatively straightforward. The kind of harmless but useless festival advertising that most banks in Canada like to do, for instance. The headline is what you'd expect of just such an ad: Let us celebrate this day of glory together. Happy Eid ul Fitr.

But a closer look reveals that it's not just another pair of blue jeans - it's a stunning visual depiction of the massed congregations so typical in Jakarta's giant mosques. A beautiful surprise set against that straight headline and proof that, yes, even in advertising, you can find God in the details.



Article: Creative Commons License 2010 Gavin Barrett
This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.


A soupçon of visual punning.
A dash of good timing.
A gentle invitation to break your fast at Amer.
A cracker of an ad for the Ramadan season from DDB Egypt via Ads of the World.


Advertising Agency: DDB, Egypt
Creative Director / Art Director: Wael A. Azzam
Copywriter: Mohammad Salah
Published: August 2009


Article: Creative Commons License 2009 Gavin Barrett
This article is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.
In other words, as long as you attribute ownership of these articles or posts to me you are free to use them and re-use them.
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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto multicultural advertising agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging.

He cannot: sing.

Barrett and Welsh

Barrett and Welsh
We're not in the ad business. We're in the moving business. We move product. Perceptions. Behaviour. Market share. But most of all, we move people. We are the only mainstream-multicultural agency in Canada, capable of handling mainstream or multicultural advertising needs with equal ease, in global and North American markets. We have provided multicultural advertising services to clients in every category including Bell Canada, Brampton Transit, Burlington Transit, CBC, Centennial College, City of Brampton, Diageo, Niagara Region, Procter & Gamble, Rogers, Shaw Cable, Sobeys, TD Bank, Unilever, VivaNext, Walmart and York Region Transit.

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Non-stop to New Delhi

Non-stop to New Delhi
An ad for United Airlines created by Gavin Barrett to advertise the launch of a new non-stop United Airlines Hong Kong-New Delhi flight. From the Barrett and Welsh archives.

DISHUM! THE BARRETT AND WELSH GEARSTORE

DISHUM! THE BARRETT AND WELSH GEARSTORE
Cool swag from an ad shop which does multicultural work with real impact. Like this In a Mumbai Minute clock.

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