In March 2013, David Brown who is Managing Editor at Marketing Magazine asked me to write an article about the best multicultural advertising in the world - or to put it more simply, the best advertising in the world.

I said yes, of course, sensing an opportunity to let loose one of my favourite rants. You see, audiences exposed to advertising of Cannes-dominating stature in their home countries immigrate to Canada only to discover that they are being addressed like idiots. (If immigrants were so stupid, why would they have picked Canada?) And do marketers imagine that immigrants from the largest television and online media consumption markets in the world don’t notice their lack of commitment to connect with them in those media here — or the substandard, step-sisterly low-budget production values when they do? Etc etc.

Well, I worked myself up into a pretty lather. Probably as close as I will ever come to being the man your man wants to be aka Isaiah Mustafa.

Anyway, here's a link to the full article, on Marketing Magazine's website.
Enjoy.

And if you like to see how we carry the torch for intelligent multicultural creative here in Canada, click here to view our multicultural work on our website.

Peace.







Ever since I worked with Bruno Barbey in the mid-90s I have been fascinated with the photographic resplendence radiated by all things Moroccan. Imagine my delight when photographer friend and collaborator Richard Picton drew my attention to the extraordinary vibrant work of the Morocco-born Londoner, Hassan Hajaj, in a Guardian photo feature. With self-assembled frames made from rubber, cloth, plastic, toys, tile and popcans, and portraits that are equal measures of pigment, people and pattern, Hajaj dazzles the heart of the eye where colour lives.

photos via the Guardian, the Sultan Gallery, What's up and other sources.

Note: All copyright belongs to the artists/owners of the copyrights themselves.
Years ago, I tried to work with Magnum photographer Steve McCurry and contacted Magnum to bring him to Canada to work on a BMO campaign. Alas, it didn't work out - logistics and availability didn't dovetail neatly enough for the client. 
In the end, I went with Robert Earnest who won several awards for the photography on that campaign. (Will share those at some point.)

Steve McCurry is an artist whose paintbrush is opportunity, that most fickle of mistresses. The result is a series of extremely gratifying retinal explosions. 

Rang bharela, rang be rangey we would say in India (one of McCurry's favourite subjects): stuffed with colour, colour upon colour, bursting with colour.

Do not rub your eyes. This is real. 

Note: All copyright belongs to the artists/owners of the copyrights themselves.














Article: Creative Commons License 2012 Gavin Barrett
This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.




Shared with me by noted photographer Richard Picton, this typographic development is a worthy addition to the centuries-old interaction between the English language and Indian languages.

The Hinglish Project helps English-speaking tourists wrap their heads around the unfamiliar Devanagari script so often seen across the top half of the subcontinent.

And it's free to download. Enjoy, font hoarders.

The Hinglish Project | Type for you.:

'via Blog this'
In this series of posts on great multicultural photography, I must confess to a deliberate, simple editorial decision - I use the word multicultural to simply mean subjects that are not Western European or white Anglo-American. All other cultures, ethnicities and traditions have been included. 

However, I have not viewed photographers through the same lens as their photography. These images have been shot by great photographers from around the world. There are French and Chinese photographers, Indians and Italians, Americans and Brazilians - all that matters to me is that their eyes saw the wealth we have been blessed with. All copyright belongs to the artists/owners of the copyrights themselves.

Ladies and gentlemen, Irving Penn.










Irving Penn
It's funny, but I haven't addressed multicultural photography much on this blog. It's about time I rectified that. There is brilliant stuff out there. In fact, the best photography has always been truly multicultural. From Steve McCurry's Afghan girl  to Penn's Chinese food and Salgado's Brazilian miners and Indian ship-graveyard-workers, to the work Richard Picton has done for us and others (his black women boxers will knock you out) to Chen Man's 12-month ode to Chinese beauty for the cover of i-D magazine on the occasion of the Year of the Dragon. Without further ado, here is a sampling of Chen Man's work. More photography posts to follow. I promise. Enjoy, but you might have to send your eyes to detox later. I mean that in a drugs-are-good kind of way. Speaking strictly as a non-user.





Via It's Nice That
Photos via The Bohmerian

All copyright belongs to the artists/owners of the copyrights themselves.

The Irani restaurant is one of Bombay's great multicultural traditions, serving hearty working-class meals, hot tea and colonial throwbacks like bread pudding studded with sultanas. Irani restauranteurs demanded tolerance and mutual respect from their multi-faith clientele; demands were typically delivered via idiosyncratic exhortations hand-lettered on placards and strategically placed in key areas - at the cashier (No Bargaining), over mirrors (No Hair Combing), on the menu (No Beef), - and my favourite - on walls, mirrors or wherever space allowed (All Gods are Great).

To honour the spirit of this supreme Irani restaurant directive, I thought I would celebrate with a gallery of good and/or provocative festival advertising for this holiday season post - a sort of "best of all gods" approach. I hope you enjoy them (let me know which ones are your favourites - or send in your own). A Merry Christmas, Happy Chanukkah, A Chillin' Kwanzaa and a Freakin' Fantastic Festivus to you.

Or whatever particular wish rings your bell, rocks your boat, or turns your crank baby.









   
   








Article: Creative Commons License 2011 Gavin Barrett, all images are the property of their respective copyright holders. Irani restaurant photograph from IraniChai, via flickr and Wikipedia contributor belasd.

Creative Commons LicenseThis work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.






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