Tongue Curry

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Indian English is being a bhelpuri language. It is being sweet and hot and tangy.

In a most excellent piece first published in 1987 in the New York Times, Steven Weisman (who was being the Times' New Delhi bureau chief), takes a big, big bite of this most zabardast dish. Please to try it by clicking on post title, and I am promising you will be coming back for more.

Shown above: the first ads in Indian English ever written in Canada. I was writing these while being employed at Vickers and Benson for Asian Television Network and Bell ExpressVu. The ads were attracting a readership of their own - and the kind publications were offering to carry a second round just like that only, for free! All gods are great I am saying!


Article and blog: Creative Commons License 2008 Gavin Barrett
This article is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.


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About Post Author

Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

1 comment :

Anonymous said...

When it comes to creative your clients "should just take it and go! Take it and go!"

May 28, 2009 10:18 am

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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto multicultural advertising agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging.

He cannot: sing.

Barrett and Welsh

Barrett and Welsh
We're not in the ad business. We're in the moving business. We move product. Perceptions. Behaviour. Market share. But most of all, we move people. We are the only mainstream-multicultural agency in Canada, capable of handling mainstream or multicultural advertising needs with equal ease, in global and North American markets. We have provided multicultural advertising services to clients in every category including Bell Canada, Brampton Transit, Burlington Transit, CBC, Centennial College, City of Brampton, Diageo, Niagara Region, Procter & Gamble, Rogers, Shaw Cable, Sobeys, TD Bank, Unilever, VivaNext, Walmart and York Region Transit.

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Non-stop to New Delhi

Non-stop to New Delhi
An ad for United Airlines created by Gavin Barrett to advertise the launch of a new non-stop United Airlines Hong Kong-New Delhi flight. From the Barrett and Welsh archives.

DISHUM! THE BARRETT AND WELSH GEARSTORE

DISHUM! THE BARRETT AND WELSH GEARSTORE
Cool swag from an ad shop which does multicultural work with real impact. Like this In a Mumbai Minute clock.

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