BHEJA BAZAAR: Sanjaya and A Partnership join forces

Sanjaya and A Partnership join forces

1 Comments

Is multicultural creative getting better?
Or is it merely going downhill fast?
This new commercial for Nationwide Insurance aimed at South Asians in the US is simply not good enough.

About Post Author

Gavin Barrett

Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

1 comment :

Anonymous said...: It looks like it was written by someone who does not understand ethnic culture or insurance products.

Current advertising seems to focus on a bad jokes or some kind of weak ironic statement. I guess irony and sarcasm are the only thing young ad writers have to offer the world.

If you mock everything all the time there's no time for introspection or examination. We mock what we do not understand. That must be the explanation for so much irony and sarcasm these days.

Young people are not as open minded as they say. They're just more open to smack talk everything. I doubt the writer has a retirement plan or ethnic friends.; September 09, 2008 10:09 am

About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto multicultural advertising agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging.

He cannot: sing.

Barrett and Welsh

We're not in the ad business. We're in the moving business. We move product. Perceptions. Behaviour. Market share. But most of all, we move people. We are the only mainstream-multicultural agency in Canada, capable of handling mainstream or multicultural advertising needs with equal ease, in global and North American markets. We have provided multicultural advertising services to clients in every category including Bell Canada, Brampton Transit, Burlington Transit, CBC, Centennial College, City of Brampton, Diageo, Niagara Region, Procter & Gamble, Rogers, Shaw Cable, Sobeys, TD Bank, Unilever, VivaNext, Walmart and York Region Transit.