BHEJA BAZAAR: Give Me Red

Give Me Red

2 Comments

When I was still a child, I was asked to write the relaunch campaign for Red Eveready, India's biggest battery brand. (Shown with this article: an ad from that campaign.)
I don't know why.

The campaign ran for 13 years.
I don't know why.

It was apparently very successful.
I don't know why.

It appears they teach it in business school in India.
I don't know why.

DesiCreative.com recently wanted to interview me about this campaign.
I don't know why.

But I do know where the interview is.
Click on the article title to read it at desicreative.com, which by the way is an excellent site for anybody interested in the new wave of Indian creative talent.

The art director who worked with me on this campaign was Sharad Nigvekar and he did a splendid job.
Kasa aahe Sharad?

Article and image of advertisement: Creative Commons License 2008 Gavin Barrett

This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.

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About Post Author

Gavin Barrett

Gavin Barrett is Owner/Founding Partner + Creative Director, of award-winning Toronto agency Barrett and Welsh.

About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto multicultural advertising agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging.

He cannot: sing.

Barrett and Welsh

We're not in the ad business. We're in the moving business. We move product. Perceptions. Behaviour. Market share. But most of all, we move people. We are the only mainstream-multicultural agency in Canada, capable of handling mainstream or multicultural advertising needs with equal ease, in global and North American markets. We have provided multicultural advertising services to clients in every category including Bell Canada, Brampton Transit, Burlington Transit, CBC, Centennial College, City of Brampton, Diageo, Niagara Region, Procter & Gamble, Rogers, Shaw Cable, Sobeys, TD Bank, Unilever, VivaNext, Walmart and York Region Transit.

2 comments :

Anonymous said...: Very advanced for the time it was produced. The mode today for young people seems to be sarcasm, irony, and non sequitur. This ad can be viewed as having all three elements.

It looks like it could be trying very hard to be what it is. It looks like it could be fake. Is it camp? Is it for real? It has the same credibility as an 80's big hair band. The guy jumping in the picture has the energy of Jack Black from Tenacious D.; March 15, 2008 1:02 am
Anonymous said...: I thought Youtube might have the "Ginmme Red!" TV ad in it's colossal collection. But I couldn't find it. I was trying to locate the ad cause I wanted to link it in my blog article,so I did what every lame blogger does, I googled for it and chanced upon your blog.

Great ad, that!; April 14, 2008 2:54 pm