30
Oct
2015
12:44 am

What this job takes. Advice to a young writer.

Dear copypuppies,   Before you go all aww-goofy on me because I used the word puppies in a sentence, let me caution you. There is nothing cute in what follows. Think of this note as carrying three bags full of mixed

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25
Sep
2015
7:19 pm

Enter The Goat.

This week we celebrate Eid-ul-Adha - the Feast of The Sacrifice - also known Bakri Eid where I come from. (Bakri is the word for goat in several South Asian languages.) It is a celebration with ancient Abrahamic roots and commemorates the scriptural episode known as The

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19
Aug
2015
11:59 pm

Yellow Pages lands in soup with bibimbap billboard blunder.

The Yellow Pages campaign makes it onto CBC. But for all the wrong reasons. Bibimbap is a rice dish. And the visual shows noodles. As tweeter @edwaan points out. Another commenter on Facebook helpfully explained: "Think about having the copy

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11
Aug
2015
05
Aug
2015
11:59 pm

Tesco takes the cake by asking you to bring home the bacon.

Tesco makes a generous donation to our library of multicultural mistakes, with this Ramadan blunder: bacon flavoured chips on a stand with the message Ramadan Mubarak. The scene of the marketing crime? The Tesco store on Liverpool Street in London,

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05
Aug
2015
11:28 pm

Bruno Barbey: Humanographer. The Best Multicultural Photography in World. Part VI

I worked at Leo Burnett Hong Kong in the mid-90s as an associate creative director, shortly after Stefan Sagmeister's and Stuart D'Rozario's time there. I took the spot Stuart vacated when he went to Cole and Webber. It was a

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17
Mar
2015
1:34 am

Edward Curtis: The Best Multicultural Photography in World. Part V

Edward Curtis: Navajo Medicine Man, Princess Angeline, Hopi Mother These faces from another time in the work of Edward Curtis are an act of photographic conscience.

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15
Mar
2015
11:47 pm

What happened when Goliath spoke Asian.

Multicultural advertising has traditionally been the domain of smaller agencies. But over time, the category has become important to the long-term success - and the survival - of brands in the Canadian marketplace. Sensing opportunity, a few big mainstream agencies

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18
Feb
2015
3:25 pm

A Chinese New Year Wish from the wild and woolly world of the Tartan Turban.

May you be prosperous. May you be happy. A warm wish for the entire lunar new year from your friends at Barrett and Welsh. (Home of the rare and auspicious tartan turban sheep.)

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