NOVEMBER  21ST, 2011   |  Vol. 23 |   Issue 45  |  Circulation: 100,000  
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An Australian Definition of a Canadian
  
You probably missed it in the local news, but there was a report a few years back that someone in Pakistan had advertised in a newspaper an offer of a reward to anyone who killed a Canadian - any Canadian.

 An Australian dentist wrote the following editorial to help define what a Canadian is, so they would know one when they found one:

 FlagA Canadian can be English or French or Italian, Irish, German, Spanish, Polish, Russian or Greek. A Canadian can be Mexican, African, Indian, Chinese, Japanese, Korean, Australian, Iranian, Asian, Arab, Pakistani or Afghan. A Canadian may also be a Cree, Métis, Mohawk, Blackfoot, Sioux or one of the many other tribes known as native Canadians. A Canadian's religious beliefs range from Christian, Jewish, Buddhist, Muslim, Hindu or none.

 In fact, there are more Muslims in Canada than in Afghanistan. The key difference is that in Canada they are free to worship as each of them chooses. Whether they have a religion or no religion, each Canadian ultimately answers only to God, not to the government or to armed thugs claiming to speak for the government and for God.

 A Canadian lives in one of the most prosperous lands in the history of the world. The root of that prosperity can be found in the Charter of Rights and Freedoms, which recognized the right of each person to the pursuit of happiness. A Canadian is generous and Canadians have helped out just about every other nation in the world in their time of need, never asking a thing in return. Canadians welcome the best of everything, the best products, the best books, the best music, the best food, the best services and the best minds. But they also welcome the least - the oppressed, the outcast and the rejected.

 These are the people who built Canada. You can try to kill a Canadian if you must as other blood-thirsty tyrants in the world have tried, but in doing so, you could just be killing a relative or a neighbour. This is because Canadians are not a particular people from a particular place. They are the embodiment of the human spirit of freedom. Everyone who holds to that spirit, everywhere, can be a Canadian.  


                          
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About the ideawallah

Gavin Barrett is Owner/Founding Partner + Chief Creative Officer, of award-winning Toronto multicultural advertising agency Barrett and Welsh. In pursuit of big ideas he has: nibbled on pigs' ears (not on a live pig at the time); gone elephant-back in the Thai jungle (no elephants were hurt); gambled in a Macau casino (was utterly destroyed). His ads: have run in 35 countries, helped elect prime ministers, attracted the ire of the lawyers for Dolly the clone sheep, drawn an angry crowd in Lagos, have been studied in business texts in Canada and India and received derisive mention in a John Irving novel. His poems: can be found in Penguin’s anthology of 14 contemporary Indian poets, Reasons for Belonging.

He cannot: sing.

Barrett and Welsh

Barrett and Welsh
We're not in the ad business. We're in the moving business. We move product. Perceptions. Behaviour. Market share. But most of all, we move people. We are the only mainstream-multicultural agency in Canada, capable of handling mainstream or multicultural advertising needs with equal ease, in global and North American markets. We have provided multicultural advertising services to clients in every category including Bell Canada, Brampton Transit, Burlington Transit, CBC, Centennial College, City of Brampton, Diageo, Niagara Region, Procter & Gamble, Rogers, Shaw Cable, Sobeys, TD Bank, Unilever, VivaNext, Walmart and York Region Transit.

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Non-stop to New Delhi

Non-stop to New Delhi
An ad for United Airlines created by Gavin Barrett to advertise the launch of a new non-stop United Airlines Hong Kong-New Delhi flight. From the Barrett and Welsh archives.

DISHUM! THE BARRETT AND WELSH GEARSTORE

DISHUM! THE BARRETT AND WELSH GEARSTORE
Cool swag from an ad shop which does multicultural work with real impact. Like this In a Mumbai Minute clock.

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