Once again I am in debt to Harper's, without a doubt the best damn magazine in the world.

In the February 2008 Harper's Index I discovered that Shaadi.com, an immensely popular matchmaking site for South Asians (or "matrimonials site", as we beige folk like to say) allows listees to choose from no less than six skin tones and 275 castes.

I poked around the site and discovered they also offer a menu of 28 communities and 67 mother tongues.

Does this make it impossible to choose a mate? Far from it.

Shaadi.com estimates it has made between 800,000 and a million successful "matches".
It has over 10 million members, numbers that make it one of the most successful and most admired online companies in all of Asia.

It even lets you search for matches in the USA and Canada.

Now you know where to look if you're in the market for a wheaten complexion male Iyengar Brahmin MIT engineer with a green card or a very fair, tall Sikh lady doctor coming from a very respectable family based in Malton, Ontario.

And oh, every single shaadi.com page is in English.


Article: Creative Commons License 2008 Gavin Barrett

Creative Commons License


This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.

photo of mehndi at Indian wedding: by Riffat, via flickr
Some rights reserved.
Cantonese pop music.
Dominated by the Four Kings (Jackie Cheung, Leon Lai, Aaron Kwok and Andy Lau) in the 90s.
Current stars include scandal-tainted Gillian Chung.


Article: Creative Commons License 2008 Gavin Barrett

Creative Commons License


This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.


Meaning Chinese outside, white inside.

Pejorative.

Usually employed by Chinese-Canadians to describe some second generation (or, occasionally, first generation) Chinese-Canadians (or -Americans or -Brits) who are thought to have lost too much of their culture or language.

Like coconuts, a banana typically hangs with other bananas, and often does not speak any Chinese.

Article: Creative Commons License 2008 Gavin Barrett

Creative Commons License


This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.

Meaning brown outside, white inside.

Pejorative.

Usually employed by Indo-Canadians to describe some second generation (or, occasionally, first generation) Indo-Canadians
(or -Americans or -Brits) who are thought to have lost too much of their Indianness.

A coconut typically has few Indian friends besides other coconuts, and often does not speak any Indian language.

Article: Creative Commons License 2008 Gavin Barrett

Creative Commons License


This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.
Welcome to a new category in this blog.
The world's first Multicultural Glossary.

A handy-dandy web guide to meanings of mots multicultural.

Jibes, jive talking, jargon.
Patois, politically incorrect perambulations, pejoratives.
In jokes, insider speak.
I hope to cover it all.
A sort of baatcheat sheet.

And now, before we move on to the first word, some politically incorrect comic relief, just to show you how serious I am about keeping promises. Also, I think it rather makes the point about the need for a glossary.




Article: Creative Commons License 2008 Gavin Barrett

Creative Commons License


This work is licensed under a Creative Commons Attribution-Noncommercial 2.5 Canada License.


Multicultural TV work done by Barrett and Welsh.


A Bollywood villain runs up against a far greater power than himself: a remote control. A TV spot for Rogers Bollywood Oye! video on demand service from Barrett and Welsh. Directed by Robert Maya of Mad Films for Barrett and Welsh.

text copyright 2008 Gavin Barrett All rights reserved

Popular Posts

Copyright Gavin Barrett. Powered by Blogger.

Plagiarism Watch!

Protected by Copyscape DMCA Copyright Protection